Featured Articles
How to Make Money (Passively) With Your Blog
Left Nav for SEO links (driving affiliate income), Blog for content that draws inbound links. Nice monetization strategy.
Email and Twitter: more observations
Twitter is low cost per tweet with a high multiplier on retweets. Email is ubiquitous. True that both have their place.
P&O comes top of travel website usability study
Big pithy text and clear call to actions trumps dense copy, allowing ferry site to win travel usability study.
STILL Not Tracking Your Social Links?
Nice review of URL shorteners.
Is Most Of SEO Just A Boondoggle?
Focus SEO activity on what works - many consultants push things that don't. Site maps often don't matter, title tags do.
The Ultimate Community Management FAQ
Social media participation guide from a community management practitioner. He tracks mentions, share of conversation vs. competitors, sentiment (positive vs. negative) of posts and volume of leads generated.
How To Reduce Customer Review Abandonment
Mandatory registration increases shopping abandons by at least 25%. Probably increases review abandons as well...
How LeanLogistics identifies the warmest leads
Adding survey at end of online registration helped sort hot leads from cold leads; cold leads put into lead nurturing stream and hot leads sent to sales. Short case study.
You Don’t Need SEO to Rank in Google
Learn to major in marketing and minor in SEO; example of where traffic seemed to help SEO rankings quite a bit.
Mobile "media meshing" is good for marketers
One out of every seven minutes of media consumption today takes place on mobile devices.
Forget social media, SEO and PPC is where the money's at
Social Media may be growing, but PPC and SEO market will be 10x social media spend in 2014.
The most common way to fail
A CEO has two responsibilities: hire the right people and make sure you don't run out of money.
Demand Generation Vendor Traffic Rankings
Relative demand of demand generation systems: eloqua, silverpop and marketo near top of list.
Email Marketing Learnings from the Road
eMail investment is strong (along w/ search). Main issues are measuring inbox deliverability and data integration.
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