Conversions
How to Make Money (Passively) With Your Blog
Left Nav for SEO links (driving affiliate income), Blog for content that draws inbound links. Nice monetization strategy.
How To Reduce Customer Review Abandonment
Mandatory registration increases shopping abandons by at least 25%. Probably increases review abandons as well...
Retailer Reputation: Showing Off Your Street Cred
Reputation and Price are the top two reasons buyers choose one ecommerce site over another.
How Facebook is Gunning for Google (And Killing SEO)
Facebook driving more traffic to Paris Hilton's site than Google. Social media is becoming an increasing source of traffic for sites.
Reserve and collect works for Halfords and Argos
Argos, a U.K. retailer, generates 17% of revenues from its click and reserve (multichannel) offering.
Burger King launches mobile commerce app
Burger King mobile orders are 25% over orders placed in-store. Screen shots of the app too.
From conversation to conversion, part 2
Homepages sometimes need to speak to multiple audiences. Such pages need to answer multiple questions: where am I, what can I do, why should I do it.
Creating an AJAX subscribe form
Use Ajax for achieving business goals - like improving conversion rates on subscription forms. A code example.
Screwed Up Your Blog? Here’s What to Do
Measure your blog or article site by looking at individual posts to see which (a) get the most traffic, (b) get the most comments, (c) get the most links, (d) get the most bookmarks. And then think about your actions that help this, and actions that are a waste of time.
The Taco Maker boosts sales with a tiny budget and SMS
Radio campaign offering free burrito to consumers responding by SMS increased Taco-Makers same-store sales 21%.
Dietician, heal thyself! Lose excess landing pages.
Improve conversions by reducing a 2 step process to 1 step. Example from shrinkyourself.com.
Ironic user reviews boost t-shirt sales by 2,300%
T-shirt (and other) reviews are changing. Here's one for three-wolf shirts: "I had a two-wolf shirt for a while and I didn't think life could get any better. I was wrong. Life got 50% better, no lie."
Retail Email: Sell or Inform? How About Both
Use emails to both sell and inform...
Piñatas, donkeys and … usability? What party games and landing pages have in common
Do a five second test on your conversion page. Did you see a clear value proposition and call to action? Or did something else stand out?
From conversation to conversion
The three question checklist a web site or page should answer for its visitor: (1) Where am I, (2) What can I do here, (3) Why should I do it?
Show Off Your Product Knowledge in Retail Email
Marketers responses to a survey about emails content they use included “sales and specials” at 86%, “their own branding” (83%), “seasonal messaging” (79%), and “new product introductions” (77%) following close behind. “Useful information” did not make the list.
Conversion killers—does your site contain any “Nuke Buttons”?
Conversion killing examples including empty cart and reset form. Handle these actions with care.
A handy tool for capturing ideas from your customers: UserVoice
Uservoice - new tool to capture and rank ideas from site visitors.
You Cant Fix What You Dont Think Is Broken
Low usage may mean customers don't want the feature. Or it may mean they can't find it. Figure this out before you make business decisions.
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