Email Marketing
Learn more from your click reports: CTA and article distribution
Click Through Action text can have big impacts on results, but needs to be tested. MarketingSherpa found "click to continue" pulled more clicks than "continue to article" or "read more."
Learn more from your click reports: improve CTR by 25%
Nice low budget review of actual email results; main finding is that more call to action links in teaser works better than fewer call to action links.
Best Send Time? When Recipients Are In The Inbox
Title says it - best email send time is when your recipientas are at their inbox. Figure out when that is...
Priceline.com Nails the Post-Purchase Email
Priceline example with strong subject line, good copy and strong call to action.
How to Ruin a Relationship via Email Marketing
Using Re: in subject lines can boost open rates, but will also annoy recipients.
Reputation as measured by the ISPs
Email reputation with ISPs is based on invalid address rates, spamtraps, this is spam clicks and this is not spam clicks.
What you can learn from unsubscribes
Unsubscribe links at the top of the email reduced complaints by 75%.
The Unsubscribe Link Location: Top, Bottom Or Both?
The unsubscribe link at the top? It depends. Sometimes people click on it by accident. Sometimes they choose it instead of "this is spam".
Open rates climbing, click rates dropping
Open rates averaging 20.9%, with click through rates averaging 5.8%, according to an Epsilon study.
Measuring inbox deliverability and image blocking using clicks and opens
Use phantom clicks (clicks that did not have a corresponding tracking image display) to calculate inbox delivery rates. Brilliant.
Video email: current practices
Several interviews showing 2x to 3x improvements in click through rates when emails include video.
5 Tips for Testing Emails [Video]
Email testing tips and tricks, including splittester.com, istroez.com (view competitor campaigns) and sample size calculator.
Multi-Step Campaign Interfaces: A Quick Vendor Survey
For multi-step campaign flow, flow charts look nice but are rarely used. List based steps just work better, and are easier to understand. Especially for smaller teams.
Mistakes happen. Are you prepared?
If you are sending a correction email, best practices include puting "Correction to" in the subject line, in the preheader and at the top of the message.
Companies still failing to track email ROI
42% of repondents don't know their email ROI. 30% say email ROI is greater than 500%.
Will social media throttle email marketing?
Email is (slowly) going the way of postal mail. Teens and young adults have disengaged - they text, IM and use social media.
AM Inbox: Promoting Facebook profiles with email
Retailers, including Banana Republic, Overstock, Sony and RitzCamera are using email footers to promote joining their Facebook fan pages.
Biggest ever study of worldwide email client usage
Email client market share: MS Outlook (all flavors) 39%, Yahoo Mail 16%, Hotmail 16%, Apple Mail (2 and 3) 8%, Gmail 5%, iPhone 4%.
Desperate Times Don't Call for Desperate Measures
When asked why they are opting out from emails, 75% say lack of relevance and 73% say frequency is too high.
How to devalue your mailing lists
Adobe rents their list to ESPN. But there is no way for the recipient to just unsubscribe co-branded sports emails and stay on the Adobe product lists. Disaster.
Keep up with the Featured Articles
|
|
Tell
All Featured Articles