Mobile Marketing
Marketers should design emails for mobiles: survey
Unique open rates are averaging 12.5%; 75% of emails are opened within 24 hours; 64% of decision makers use mobile to view emails.
Burger King launches mobile commerce app
Burger King mobile orders are 25% over orders placed in-store. Screen shots of the app too.
The Taco Maker boosts sales with a tiny budget and SMS
Radio campaign offering free burrito to consumers responding by SMS increased Taco-Makers same-store sales 21%.
Q&A: Jon Mew on the IAB's mobile advertising study
UK mobile advertising grew 99% YoY with £28.6m revenues in 2008.
Mobile internet stats round up
93% of U.K. iphone users accessed mobile media in January. Iphone users double the search and email activity of other smartphone users.
Mobile site review: Interflora
Interflora optimizing for flower sales via mobile devices with a good, stripped down version of its full web site.
Mobile browsing market dominated by iPhone
Mobile web browsing as a percentage of total web browsing is growing fast, currently at 0.72% with iPhone holding 2/3 of that market. Google has 97% of the mobile search market.
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