PPC and Display
Google Gets Into Behavioral Targeting, Launches “Interest-Based Advertising” Beta
Google adding behavioral targeting to display and text ads, but not search text ads. Contact your account manager to get enrolled into the beta.
Posted Mar 15th on SearchEngineLand
Google preps AdSense publishers for launch of interest-based ads
Google's, based on its new interest based ads (behavioral targetting) advised it's adsense members to update their privacy policies.
Posted Mar 13th on econsultancy
Google bows behavioral targeting as a two-way street
Google is adding behavioral targeting, and letting consumers opt out of it.
Posted Mar 11th on econsultancy
Video Tutorial: Hacking Google Analytics for Keyword Research
Setting up google analytics so that you can see the exact phrases triggering PPC click throughs. Use this data for organic keyword research or to update negative keyword filters.
Posted Mar 04th on Get Elastic
Researchers: paid search ads don't get as many clicks as believed
Study says that organic search gets 85% of clicks and paid search gets 15%.
Posted Feb 26th on econsultancy
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