SEO
STILL Not Tracking Your Social Links?
Nice review of URL shorteners.
Is Most Of SEO Just A Boondoggle?
Focus SEO activity on what works - many consultants push things that don't. Site maps often don't matter, title tags do.
You Don’t Need SEO to Rank in Google
Learn to major in marketing and minor in SEO; example of where traffic seemed to help SEO rankings quite a bit.
My Startup Experience: VC, Entrepreneurship, Self-Analysis & The Road Ahead
SEOmoz on SEO and entrepreneurship. Take the money when you don't need it. Get leverage. Accidentally Machiavellian.
Strategic Link Building for SEO
Strategic link building is very much like PR: check editorial calendars through tools like like Bacon’s (now owned by Cision), MyEdCals or Vocus, pitch them, and get mentions/links from highly credible sites and sources.
Vanity URLs on 3rd Party Websites Are Worth Almost $10
A negative take on social media hype and social media marketing:
- it is virtually impossible to move a person from content consumer on those 3rd party sites into a customer on your site
- social media traffic typically lacks value
- the third party recommendations on social networks tend to be brief/short/limited in context
- the natural bias of social media sites is toward people who value their time lowly
Expert SEO Testing: Usually Worthless
Beware SEO "experts". Most didn't figure out that page sculpting was worthless. Others test the wrong things. Still others draw wrong conclusions from tests.
Ruud Questions: Ralph Tegtmeier aka Fantomaster
Basic SEO is still valuable, link building is over-rated but important, PPC (pills, porn, casino) sites are in an incredibly competitive niche and likely require black-hat techniques (cloaking, shadow domains) for SEO success.
Google Almost At 73% of US Searches
Google with 73% of U.S. search market share according to Hitwise.
Measuring the Value of Search Optimized PR
A link building (and content mention) program can be successful if measured. Possible measures can include number of: news wire mentions, Google and Yahoo alerts, social media mentions, inbound links, mentions on blogs and other sites.
Ruud Questions: Debra Mastaler
Link building types including writing articles that mention other bloggers and letting them know you mentioned them, directory submissions, and guest blogging.
Do-It-Yourself Online Reputation Management – 7 ‘How To’ Tips
Tips for posting negative news down in SERPs - mainly get more links to existing pages ranking just below and create new pages, either on your site(s) or social media profiles, to rank above.
SEP’s PPC Tips: Beta Testing the New Google Adwords Interface
Review and screenshots of Google Adwords new interface.
10 Tips for Getting (or Keeping) Your Next Search Marketing Job
Tips for getting an SEO job...but they apply to any job. Be metrics driven. Drive value. And more.
A Different Take On Reputation Management – Ask Real Nice
Nice example of how to handle a negative posting about your product and the broader issue of reputation management.
Google Search To Change Referral Strings: SEOs Discuss
Google changing referal strings - may affect your analytics.
Most SEO Strategies Are Not Focused on Hitting Home Runs
Keyword selection: instead of general words, you'll get return faster by starting with longer phrases that include relevant keyword modifiers and alternative word forms. These longtail keywords have less competition, rank more easily, rank more quickly, and will drive conversions more quickly.
Case Study Shows Pushed SEO Works Better Than Natural Site Development
Case study showing traditional SEO technices driving much more traffic and value than social media tactics.
Poll Result: How Long Does It Take To Rank Well?
35% said 3 to 6 months, although there was quite a wide distribution in answers.
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