SEO
Whiteboard Friday - Dude, Your Links Kinda Suck
Link Quality:
- Spam: Comment Spam, Guestbooks, Link Farms
- Low Quality: Junk Directories, Dofollow blogs, forum signatures, social media profiles, sites you own, Reciprocal
- Medium: Partners, Blogrolls, Good Directories (Yahoo, DMOZ, National Arts and Sciences Academy, etc.),
- Good: News and Blog Mentions, Editorial Content, Badges
Researchers: paid search ads don't get as many clicks as believed
Study says that organic search gets 85% of clicks and paid search gets 15%.
Are You Making the Most of Your Page H1 Tag?
H1 tags are important. They should be on each page, the first header tag, unique and contain target keywords.
Change Hosts or IPs Without Losing SEO Ranking
If you switch hosts or IP addresses, a good plan prevents organic rankings from being hurt. Test a copy of the site, move during low traffic times (both users and spiders) and test.
Social Media Or An Electronic Billboard
If you are pursuing a social media strategy, make sure you are not just creating an electronic bulletin board. Instead, participate in the conversation. To understand whether you've created an electronic bulleting board or an interactive social media site, watch metrics like number of followers and comments per post.
Nofollow is Dying: The Impact of Micro-Blogging and Nofollow on SEO
Interesting views on:
a) republishing content (it's becoming more okay) and
b) the impact twitter is having on link building (big, many links)
c) use and misuse of nofollow devalues it, while search engines may be giving nofollow links ranking
Why it Makes Sense to Target Longtail Keywords First
Suggests that for competitive phrases, on page optimization only accounts for 5% of search algorith results. For long tail keywords, it accounts for 50%. Hence, easier to control your destiny with long-tail keywords.
Whiteboard Friday - Buckets and Buckets of Keywords
Enterprise search with lots of keywords? "Bucketize" your keywords. Segment them by intent, conversion rate, volume, ranking or whatever is appropriate for your business. Then develop a strategy for each bucket. You can't just put all the keywords on your home page, but you can put the high volume/high conversion words on your homepage.
Stop bouncing: tips for website success
Intro so site bounce rates (single page views). You can use google analytics to figure out which sources of traffic have higher or lower bounce rates, and then develop strategies to lower bounce rates. Strategies include reviewing links on the source site, and reviewing landing pages.
Some Interesting Tips and Tidbits from SES London Day 1
1) You can use google analytics to track referals from universal search by search type
2) Webmaster tools has an image labeler to assist with image search optimization
3) Track competitor rankings (or other competitive data) to track market share
...more in the article...
Self Promotion vs Confidence & Self Esteem
If you don't fail then you never tried to do anything great. Interesting self reflection on the pursuit of knoweldge and success.
Blurring the Boundaries Between Fair Use and Copyright Violation: NYTimes and GateHouse Media Settle
Do aggregator sites like this one violate copyright law? A NY Times case. Settled out of court, so no legal outcome...
Business Assets + Historical Tracking = Serious Value
Leveraging assets for SEO: unused domains, partnerships, moving offline content online, testimonials and fans. Track the impact of changes: traffic before and after. Conduct a SWOT Analysis.
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