Social Media
The Ultimate Community Management FAQ
Social media participation guide from a community management practitioner. He tracks mentions, share of conversation vs. competitors, sentiment (positive vs. negative) of posts and volume of leads generated.
Top ten online PR fails
Social Media stumbles from Ryanair, Dominos, Wal-Mart, Amazon, Kodak, Target, ExxonMobil and more...
How Much Is Your Tweet Worth?
Social media can also be measured based on CPC and CPA.
Get Any Page Social Media Popularity at a Glance
Social media for FireFox addon lets you see social media popularity for a page, including Digg score, Reddit points, etc..
Confessions of a corporate tweeter
How Carphone Warehouse uses twitter - mainly customer service related, and typically then moves the conversation from twitter to more traditional channels.
Twitter hasn't sold yet, but a popular Twitter account has
CNN has acquired the @cnnbrk twitter account, an account retweeting CNN news feeds with 950,000 followers.
Using Aweber Web Forms to Track Conversions for Email Newsletters
Problogger marketing campaign that saw Twitter as number 2 source of conversions.
HP will continue to recruit bloggers
HP partnered with bloggers to design and market their Dragon notebook. HP saw an 84% increase in online sales and served 50 million impressions for 250K.
Social media isn't just for the kids anymore
Social media is a viable platform to reach boomers, with 28% on soical networks, 36% watching and posting videos and 28% reading blogs.
Will social media throttle email marketing?
Email is (slowly) going the way of postal mail. Teens and young adults have disengaged - they text, IM and use social media.
Twitter growth defies language barrier
Nielson reports Twitter YoY growth of 1,300%, to 7 million unique visitors, in February.
Coca-Cola: the social media side of life
Coke did not take it's facebook fan page back, but flew its creators out to Atlanta, dedicated resources to work with them, and embraced the work they'd done on the 3.3 million fan page.
Hitwise: Twitter looks like a social network
Twitter sent about 20% of visits to Social Networks and to Entertainment sites in February. Twitter is more about interaction and distribution than it is about search.
Adding Facebook Sharing to your Email Marketing
Facebook Marketing: (1) ask users to share this page with their friends and (2) ask them to become a fan and then make updates available, using email best practices for frequency.
Social media explodes past email
67% of internet users access member communities (aka social media sites) while only 65% access email according to Nielson Online.
Twitter: the 13 types of tweet to take notice of
eConsultancy writes about the types of tweets it gets. Customer service, product development, pricing, biz dev and referals. A nice intro on how to get business value from twitter.
10 ways to measure social media success
Social Media measurement is really very much like measuring other online channels. You can measure sales, leads, profits and ROI - just look at the social media site as the source of traffic. You can also measure number of fans, followers, etc., much as you would measure an email list size or site traffic.
Amnesty plants social media time bomb
Great social media campaign from Amnesty international, coordinating facebook, twitter and asking uses to update their status to the message Each year, 1 in 10 women in Britain experience rape or other violence messaging. Waiting for Friday, 1:10 PM (1 in 10), to see what happens.
HOW TO: Measure Online Influence
Discussion on the meaning and measurement of influence. Number of twitter and RSS followers are proposed as good measures. Enagement metrics, including from Digg and Delicious, are also proposed.
Skittles Site Receives an Extreme Social Makeover
Some sites are replacing their homepage with social media content. Skittles has replaced its entire homepage with twitter feeds. Many bands have replaced their homepage with their Myspace page. The role of the homepage is changing.
Keep up with the Featured Articles
|
|
Tell
All Featured Articles