Tools and Vendors
Demand Generation Vendor Traffic Rankings
Relative demand of demand generation systems: eloqua, silverpop and marketo near top of list.
Get Any Page Social Media Popularity at a Glance
Social media for FireFox addon lets you see social media popularity for a page, including Digg score, Reddit points, etc..
OpenX launches online ad market
OpenX (a good low cost ad management platform for on-site advertising) has launched an online ad market.
Multi-Step Campaign Interfaces: A Quick Vendor Survey
For multi-step campaign flow, flow charts look nice but are rarely used. List based steps just work better, and are easier to understand. Especially for smaller teams.
Demand Generation Usability Scores - Part 3
Review and scoring of lead nurturing products. These are producs that handle outbound emails, landing page, multi-step nurturing campaign, lead scoring, and transfer to a CRM system for sales followup. Evaluations include Eloqua, Manticore, Market2Lead, Marketbright, Marketo, Neolane and Silverpop. Eloqua and Neolane have the highest scores after three rounds, although each has different strengths and weaknesses.
Keep up with the Featured Articles
|
|
Tell
All Featured Articles