Web Analytics
Web Data Quality: A 6 Step Process To Evolve Your Mental Model
Collect clean data, audit the data, only collect what you need, prioritize precision over accuracy, make decisions with incomplete information, move fast and think smart.
Busy Being Born: Creative Technology & Analytics
Using data on revenue generation for design is the blueprint of the future.
Google releases The Techie Guide to Google Website Optimizer
Google releases guide to free Website Optimizer, a very underused tool http://google.com/websiteoptimizer/techieguide
Aggregation of Marginal Gains: Recession Busting Analytics!
Improve results and conversions by starting with low hanging fruit - work on the funnel, improve high value flows, cut out the cost of low value flows, fix your emails (subject line testing for open rates), improve landing page conversions and more. Don't spend so much time on huge projects that may never deliver gains.
Search Becomes the Display Operating System
Display advertising (as we know it) is doomed. It's going down the road of becoming so targetted that it is served up like search ads - largely based on keywords.
Video Tutorial: Hacking Google Analytics for Keyword Research
Setting up google analytics so that you can see the exact phrases triggering PPC click throughs. Use this data for organic keyword research or to update negative keyword filters.
The end of Web analysts? No, the evolution of the analyst role
Does web analytics stay centralized, or get decentralized and move toward business users? Probably a bit of both.
WASP case study: WebTrends tag audit
Getting your web analytics tags right isn't easy. It's even more difficult to audit. A webtrends tag audit case study shows problems with & in the title tags.
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