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Demand Generation Usability Scores - Part 3

Review and scoring of lead nurturing products. These are producs that handle outbound emails, landing page, multi-step nurturing campaign, lead scoring, and transfer to a CRM system for sales followup. Evaluations include Eloqua, Manticore, Market2Lead, Marketbright, Marketo, Neolane and Silverpop. Eloqua and Neolane have the highest scores after three rounds, although each has different strengths and weaknesses.